Branding
Media
Content
Instruction
Strategic visual design is more than aesthetics... it’s a communication tool that shapes perception, drives engagement, and builds lasting brand identity. I specialize in creating clean, compelling visuals that support business goals, enhance user experience, and spark meaningful action. Whether crafting web layouts, promotional materials, or digital campaigns, my design approach balances creativity with clarity to deliver messaging that resonates. Explore selected examples of brand-aligned materials developed for education, marketing, and organizational outreach.
Powerful storytelling starts with purposeful production. Through video, sound, and motion graphics, I craft compelling narratives that inform, inspire, and connect with audiences. From concept development and scripting to filming and post-production, I manage each phase with a strategic lens to ensure every piece supports the broader message and engages viewers with clarity and emotion. Explore a curated collection of multimedia projects designed to elevate brand voice and enhance audience reach.
Effective communication starts with a clear message and a deep understanding of the audience. Whether developing scripts, newsletters, technical guides, or public-facing content, I focus on creating purposeful, high-impact messaging that aligns with organizational goals. My work spans internal and external communications, public relations campaigns, and web publications. Each is crafted to inform, engage, and inspire action. Explore samples of strategic content designed to strengthen brand voice and build audience trust.
With over 15 years of experience in instructional design and adult learning, I create targeted training programs that drive results. Grounded in equity and engagement, my curriculum is built using industry-recognized frameworks such as Universal Design for Learning (UDL) and the ADDIE model. My work includes digital onboarding, professional development, and strategic learning initiatives, including the successful rollout of High School & Beyond planning tools that reached over 5,300 students and 250 staff. Each learning experience is crafted to meet user needs, ensure clarity, and achieve measurable outcomes.
Leadership
Leading is about more than directing projects. It’s about aligning people, purpose, and strategy. I bring a collaborative mindset and a systems-thinking approach to program development, leading cross-functional teams to build scalable initiatives with measurable results. From launching career readiness platforms to designing staff training systems, I prioritize equity, innovation, and impact in every phase. Learn more about my leadership approach and view my creative career journey on LinkedIn.
Great storytelling gets noticed. Select projects I’ve led have been featured on outlets like KING 5 News, The Today Show, Fox News, and Yahoo, highlighting their real-world impact and reach. These media moments reflect the power of strategic messaging and meaningful community engagement that amplify voices and ideas that deserve an audience.
Never Stop Creating
Blending creativity with strategy, I design learning experiences and multimedia campaigns that inform, inspire, and connect. With a foundation in instructional design, digital storytelling, and strategic communication, I help brands and organizations deliver messages that matter. My work spans education, public relations, and community engagement, always focused on clarity, impact, and audience connection. View selected work on Vimeo to explore the full range of my creative skills.
Press: In the News
